My business cards feature a photograph of a wolfsnail. Now that I have another book coming out, I decided I needed to create a new set of marketing materials. Some, like postcards and posters, will be book specific and feature cover art for Growing Patterns: Fibonacci Numbers in Nature. Others, like business cards and bookmarks, will not be book specific. I decided I needed a logo,  a graphical representation of my work.

Richard and I started brainstorming; we wanted something that would say photography, writing, nature, creativity, wonder, and macro-photography. The ideas began to flow: camera, pixels, the letter p on its side, a camera with a magnifying lens in front of the lens, the letter c forming a camera, … I looked through some magazines, paged through some clip-art searches, and browsed some art blogs.

I saw a line drawing of an eye that I liked. Richard took that idea and came up with something I really like. He took a photograph of our camera and pulled up a sunflower photograph he had taken earlier this year. He used his Wacom Intuos 3 to draw, shade, and shape. He still has some fine tuning he wants to do. We aren’t sure whether to put a straight line on the bottom or whether to try to incorporate text. I’ll share the final logo when it’s ready. I plan to use the logo on business cards, my website, bookmarks, flyers, etc.

Do you have a logo? How did you choose it? How do you use it?