credit: Scholastic Website
One of the questions I investigated during my time at the American Library Association conference was: How do the folks at Scholastic choose books for school book fairs? Here’s what I got from the Scholastic exhibitor: sales representatives from publishers make presentations two times a year to Scholastic’s book fair selection committee. When I showed her Wolfsnail: A Backyard Predator, she suggested that the committee typically waits to select nonfiction titles when they become available in paperback. They want to sell them at $4.99. I am going to check with my contact in the marketing department at Boyds Mills Press to see if anyone has pitched Wolfsnail for the book fairs. I also wonder when/if Wolfsnail will be available in paperback.
Diane Z. Shore, a colleague in the Southern Breeze region of SCBWI, has had two titles picked up in Scholastic Book Fairs — This is the Dream and This is the Feast. Both books were published by Harper Collins. These are terrific nonfiction picture books. According to Diane, the selection made a huge difference in sales. Are there others of you who have experience with a book being picked up by a book fair? Did you do anything as an author (besides write the best book you could)?