Archive for August 25th, 2007
Marketing start
One of the emails that came from Boyds Mills Press on Thursday was a request for a photograph of me that could appear in the Spring catalog on my book’s page. (preferably color and at least 300 dpi) I emailed back with a link to my website’s ‘About Sarah’ page, which includes my publicity photo. It met with approval so I emailed a copy at full resolution. Of course, there is no one way to do marketing in this business and there is not one model for how much of the marketing will be done by the publishing house and how much by the author. From my years as a member of SCBWI (and, therefore, reader of the SCBWI Bulletin and other various publications) and as an attender of many SCBWI/Southern Breeze regional conferences, I know that at least some of the marketing for Wolfsnail: A Backyard Predator will be done by me. While I am waiting and hoping for a conversation on marketing with my editor and others at Boyds Mills, I am already working on my website, blog, brochure aimed at schools and libraries, and business cards.

